I can not help but to share the latest newspaper article Strategies, and again congratulate my brother ... Congratulations to you two ...
Stategies wrote on 08/07/2010:
The two "magicians" of the Thing won the 12th Annual Youth Award Creative Strategies. Noted for the quality of his graphic work for campaigns Marithe & Francois Girbaud and Ikea, the team digs its groove in their agency-incubator ...
At Home The Thing, do not bother to ask Peter and Clement Durou Dupaquier. Here, everyone calls them "dudus. So those are the two "From" which won the Grand Prix of young creative Strategies 2010, succeeding Alex Benedict and Paul Kreitmann CLM BBDO. This nickname, Pierre Dupaquier, twenty-four years, and Clement Durou, twenty-five years, the trail since they met at Olivier de Serres BTS in Visual Communication. "A school of the hassle of trying, he had to fend for everything," remembers Peter Dupaquier. Already inseparable, dudus make the 400 blows. "Back then we had six guys and a girl, the All Fingers, and we practiced in street marketing pasting stickers, stencils and graffiti on the walls, to the chagrin of the director," says Clement Durou. If, in the group, everyone has his way, the dudus remained united as the fingers of one hand ...
On leaving school, they seek an internship. Under his arm, but also their common book pseudomédical a booklet called "The Solution dudus" accompanied by an email address. When Peter goes Dupaquier by Young & Rubicam, Clement is Durou at Lowe. Two senior advised, namely Christmas and Rémi Olivier Camensuli, then advise them to go knocking on the door of agencies less imposing. Patte
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Perfect timing. It is September 2007, and The Thing has only a few months old. Recommended by Julian Bredontiot, the team attracts the attention of Gregory Pascal, co-founder of the agency: "Their work was not classic, I was seduced by their graphic production and talent for photography." Probationary appointment They left behind a permanent four months later ...
Since then, Peter and Clement Dupaquier Durou worked on most budgets, big and small, The Thing. No specific budget, much less turf. This is not the kind of house in the Rue Simon-Le-Franc, where the group is erected trademark. Among their early work, an ad for 20 Minutes a few days before the results of the election of Barack Obama, "a political issue that we really liked." But Le Coq sportif: "A delight, followed by great disappointment, telling the dudus. Scheduled to be disseminated widely, the campaign (conducted with Ibrahim Seck writer) is that output abroad ... But it allowed us to work with Martin Parr, an icon for us. "
Also very noticeable, last season Marithe & Francois Girbaud. "It was very exciting to work with photographer Steve Hiett. We spent nearly six months tinkering, as it had not really used, "says Peter Dupaquier. More recently, dudus signed (with William rebot in writing) the campaign for Ikea Sultan mattress, "our first global campaign with print, banners, and film."
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From Babies print, Flash, GIF, music, showcases for Girbaud, a skin bus to Red Bull, album covers for Mirwais and other artists Naïve Eric Tong Cuong via the website the Frenchies Party Zérouali Barka, MySpace, Facebook, and soon videos: the dudus know almost everything, and fully intend to continue doing so. Pascal Gregory speaks of "test tube babies": "They actually produce things. We created the agency for people like them. "Indeed, the autonomy of dudus fits perfectly to what the funny thing incubator, where we learn by walking course, but especially in exchanging.
Internally, it confirms the strong character of dudus, who can stand up to their glamorous patrons, whose office is right next to them. "Sometimes we have to whisper because they hear everything," laughs Durou Clement. The two "small" do not hesitate to do battle if necessary to defend their piece of fat. "Always the tone of humor," says Clement Durou. If there was no confrontation at a time, it would not work ... "In return, Eric Tong Cuong and Pascal Gregory, who see themselves as" old fogeys The Muppet Show, "confessed enriched in contact these digital natives for that technology, multicontenu and eclecticism were never debate. Carpet
away a bit cruel of the seraglio of advertising, dudus trace their path and maintain little contact with their counterparts outside. "We spend a lot of time to the agency and in the evening, we are still often with people from The Thing," they explain. Their future? "We would dig the photo and achievement, and especially continue to make more things possible." With a freedom they might not find elsewhere, they admit.
Not a bit of pretension from these two, let alone arrogance. Right now, they worry more frustrations and jealousies that any claims they can these laurels, while "other creative team and deserve no less." The fresh encounters that are really good ... I
site also tells you all the fingers:
http://www.all-fingers.com/
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